Social Media Research

Measuring social marketing Return on Investment (ROI) or the latest buzz about new programs, services or processes should always include metrics and methodologies for monitoring conversations online. Our team at Strategy and Insights uses the latest quantitative and qualitative tools to track trends, learn the language of your audience for improved communication, gauge immediate reaction to a campaign, and engage with clients and key influencers about new ideas. Bundling this methodology with other research tools is essential for strategic decision-making.